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Basepoint

A healthcare website built from Robert Delaney’s copy and brand direction. I designed and developed the Framer experience, from responsive pages and interaction to editing guidance for the client.

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About this project Scope, process & feedback
Scope
Website design
Client
Basepoint
Tools
FramerUnicorn Studio

Challenge

Carry the brand across the website and make future edits practical for the client.

Solution

Built the homepage and supporting pages in Framer, then prepared a style guide and guidance for editing, publishing and responsive checks.

Delivered scope

  • Homepage and supporting pages
  • Responsive Framer layouts
  • Animation and interactive visuals
  • Domain and analytics setup
  • Style guide and client handover

Website structure

Agreed brief · 13 Aug 2026

8 pages total

  1. 01Content4 pages
  2. 02Legal3 pages
  3. 03Error page1 pages
Project brief · 13 Aug 2026Project record

3Care tiers to explain

The live offer spans three service tiers · 1 Oct 2026

28 AugClient ownership transfer

Framer confirmed the handover in 2026

The outcome

A responsive Framer website handed over with technical setup and editing guidance.

Client feedback

Robert Delaney

Basepoint · Contra · Aug 29, 2026

“Denis built my full site in Framer from my copy and brand direction. Careful execution, considered animations, solid responsive behaviour. …”

Read on Contra
Behind the designDesign decisions, experience flow & numbers
The organising idea

Design for the next edit.

I carried the supplied direction across the homepage and supporting pages, then treated the handover as part of the design. Text editing, publishing and responsive checks belong to the finished experience just as much as the animation does.

Experience flow

From direction to ownership

The work continued beyond the visual build into the practical details of running the website.

  1. 01Client direction
  2. 02Page design
  3. 03Framer build
  4. 04Responsive review
  5. 05Client handover
Delivery

From a brief to a client-owned website.

The agreed brief covered eight pages, including legal and error pages. The build needed to make three care tiers understandable, then leave the client with an editable Framer site. Ownership transfer was confirmed on 28 August 2026.

Basepoint reviewCurrent care tiers
Full scopeBrief, responsibilities & delivery
The brief
Turn supplied copy and brand direction into a responsive Framer website the client can maintain.
My role
Website design, Framer development, interaction, and handover.
Credits
Copy and brand direction by Robert Delaney.

What was delivered

A Framer website with the homepage and supporting pages, technical setup, and a client handover.

  • Homepage and supporting pages
  • Responsive Framer layouts
  • Custom domain and analytics setup
  • Style guide and client handover

How it came together

  1. 1

    Applied the supplied direction across responsive page layouts.

  2. 2

    Used animation as part of the presentation.

  3. 3

    Prepared guidance for text editing, publishing, and checking layouts after changes.

Project context

Handover
28 August 2026
Scope
Homepage, supporting pages and editing guidance

The handover date is not presented as the original launch date.

Keeping the website maintainable

The handover covered text editing, publishing and checking desktop, tablet and mobile layouts after changes, alongside domain connection, analytics and a style guide.

Planning for ongoing maintenance

The initial hosting choice was Framer’s Basic plan. At handover, we discussed how traffic and bandwidth affect ongoing maintenance, including external video hosting as an option for keeping media manageable.

Media guide

  1. 01
    Basepoint · full website walkthroughOriginal recorded demonstration · 0:41Original post
  2. 02
    Project overviewOriginal project image
  3. 03
    Make the comparison easy.Original project image
  4. 04
    Basepoint · visual direction 01 (concept study)Original concept studyOriginal post
  5. 05
    Basepoint · visual direction 02 (concept study)Original concept studyOriginal post
  6. 06
    Basepoint · visual direction 03 (concept study)Original concept studyOriginal post
  7. 07
    Basepoint — pricing choicesFrame from the original demonstrationOriginal post
  8. 08
    Basepoint — editorial footerFrame from the original demonstrationOriginal post

Reach out.

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Open website
Basepoint · full website walkthrough. Original recorded demonstration.
Project overview
Make the comparison easy.
Concept · Basepoint · visual direction 01 (concept study)
Concept · Basepoint · visual direction 02 (concept study)
Concept · Basepoint · visual direction 03 (concept study)
Basepoint — pricing choices
Basepoint — editorial footer
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