Basepoint
I designed and built Basepoint’s Framer website from Robert Delaney’s copy and brand direction, through technical setup and client handoff.
- My role
- Framer design, development & handoff
- Collaboration
- Robert Delaney · client copy and brand direction
- Handover
- 28 August 2026
- Scope
- Homepage, supporting pages, responsive build and editing guidance
- Delivery result
- Website built and handed over for client editing and publishing
Making a comparison readable
In this delivered presentation, aligned rows let visitors compare the same criteria across options. The bright final column gives one option clear visual emphasis. This is a retrospective reading of the artifact, rather than a record of tested alternatives.
- Robert’s copy and brand direction
- Page design and responsive Framer build
- Editing, publishing and maintenance handoff
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Delivery and collaboration are documented in the handover record and client review. Business-impact metrics are not available. The image below is an existing project presentation; the embedded website may contain later edits.
Responsibility & starting point
I designed and built the homepage and supporting pages in Framer, working from Robert’s copy and brand direction. My scope also included technical setup and a handover so he could maintain the website.
A delivery decision
The handover covered how hosting choices affect ongoing maintenance. We started with the Basic plan for the initial launch, discussed the trade-off between traffic and bandwidth, and covered external video hosting as an option for keeping media manageable.
From design to a working site
During the 28 August handover, we worked through connecting the custom domain, resolving a conflicting domain setting and setting up analytics.
Making the handoff usable
I walked Robert through text editing, publishing changes and checking desktop, tablet and mobile layouts after edits. The project also included a style guide with colours and typography for subsequent website and brand updates.
Client feedback
Robert’s Contra review, dated 29 August 2026, highlights thoughtful animation, responsive development, careful execution of his brand direction and a collaborative approach to feedback.