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Sunfreaks

A sunscreen brand with a bold, retro point of view. The Framer landing page connects its story, product and founder, with a recurring waitlist action for visitors who want to follow the launch.

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About this project Scope, process & feedback
Scope
Website design · Framer
Client
Sunfreaks
Tools
Framer

Challenge

Give the technical product story the same character as the brand’s retro visual direction.

Solution

Organised the page around the brand story, vision, product and founder, keeping the waitlist action available throughout.

Website features

  • Brand and product storytelling
  • Retro visual direction
  • Founder section
  • Waitlist form
  • Framer design and development

A brand gaining recognition

Dated publisher features · Nov 2025–Jun 2026

  1. 17 Nov 2025European Women in VC × Evertrace founder spotlight
  2. 2 Jun 2026Juicy Byte beauty-industry feature
Research reportJuicy Byte

Avant NowSelected for the accelerator

Official founder roster · checked 1 Oct 2026

75Early sunscreen testers

Brand-reported testing · 2026 product-development account

>25Formula prototypes developed

Brand-reported development · 2026 campaign

5Planned Founder Edition shades

Planned product range · campaign FAQ, July 2026

The outcome

A Framer website featured on DesignRush, built around the product story, founder and waitlist. The brand is listed in Avant Now’s accelerator roster and featured by European Women in VC × Evertrace.

Behind the designDesign decisions, experience flow & numbers
The organising idea

Make the page feel like a brand, then give it a destination.

The page moves between the Sunfreaks story, its vision, the product and the founder. The visual direction connects those chapters, while the recurring waitlist action gives the launch website a clear next step throughout the experience.

Experience flow

A brand story with a next step

The waitlist stays connected to the product narrative as the page unfolds.

  1. 01Brand story
  2. 02Vision
  3. 03Product
  4. 04Founder
  5. 05Join the waitlist
Business recognition

A biotech brand selected by Avant Now.

Avant Now lists Sunfreaks and founder Ana Maria Gätjens-Sanchez among its accelerator companies. The brand has also been featured by European Women in VC × Evertrace and in Juicy Byte’s beauty-industry roundup.

Avant Now foundersResearch reportJuicy Byte feature
Website recognition

The website featured on DesignRush.

DesignRush published a dedicated showcase of the Sunfreaks website, credited Denis Turbin and highlighted the visual identity, founder story and waitlist journey.

DesignRush showcase
Product development

A product story with substance behind it.

The brand reports 75 early testers and more than 25 formula prototypes, with five planned Founder Edition shades. The website brings that development story, the founder and waitlist into one public destination.

Product storyFounder Edition
Full scopeBrief, responsibilities & delivery
The brief
A brand website connecting the Sunfreaks story, product and founder with a waitlist.
My role
Website design and Framer development.

What was delivered

A brand website with product storytelling, founder information and a waitlist form.

  • Brand and product landing page
  • Founder section
  • Waitlist form

How it came together

  1. 1

    Organised the page around the brand story, vision, product and founder.

  2. 2

    Carried the retro visual direction through the website presentation.

  3. 3

    Kept the waitlist action available throughout the page.

Media guide

  1. 01
    Sunfreaks · original website presentationOriginal recorded demonstration · 0:27Original post
  2. 02
    Project overviewOriginal project image
  3. 03
    The brand story, in motionOriginal project image
  4. 04
    Sunfreaks — founder visual narrativeFrame from the original demonstrationOriginal post
  5. 05
    Sunfreaks — animated footer identityFrame from the original demonstrationOriginal post

Reach out.

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Sunfreaks · original website presentation. Original recorded demonstration.
Project overview
The brand story, in motion
Sunfreaks — founder visual narrative
Sunfreaks — animated footer identity
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